Strategic analysis
of your hotel's reviews
and its competitors.
Uncover opportunities.
We study thousands of guest reviews to deliver a strategic, practical perspective aimed at increasing the revenue of independent hotels and hotel groups.
Calculate the impact on your hotelGuest experience
We identify what your guests value and what frustrates them.
Competitive analysis
We benchmark your position against your relevant competitive set.
Action priorities
We identify the opportunities with the greatest impact.
Revenue impact
We translate guest perception into commercial opportunity.
Reviews hold economic insight that hotels overlook. We quantify it.
Thousands of reviews are published every day across Google, Booking.com, Tripadvisor and other review platforms. Volume alone does not create clarity. Strateguest turns that noise into a structured view of what matters to your business.
A report built for decision-making.
From online reputation to revenue impact
A hotel's reputation is not only a measure of satisfaction. It influences how the property's value is perceived, its ability to sustain and raise both rates and occupancy and, ultimately, its overall financial performance.
Strateguest translates the potential evolution of reputation into an estimate of economic impact.
What could a reputation improvement represent?
Our model estimates how different reputation-improvement scenarios could translate into greater occupancy and rate potential and, as a result, greater RevPAR.
We start from leading academic studies on the relationship between online reputation and hotels' economic performance, and apply different elasticity scenarios to avoid relying on a single assumption.
The result is not a promise of higher revenue, but an estimate of the economic potential associated with a better reputation.
A scenario-based model
Every hotel is different. That is why Strateguest considers several levels of RevPAR elasticity to reputation.
Conservative scenario
A more moderate relationship between reputation improvement and RevPAR.
Central scenario
An estimate based on the intermediate elasticity observed in the academic literature.
High scenario
A higher-sensitivity scenario, useful for sizing the maximum reasonable economic potential.
This makes it possible to answer a strategic question:
How much economic value could be associated with improving our online reputation?
From opportunity to decision
The analysis combines the hotel's current situation with variables such as:
- Current reputation score
- Review volume and trend
- Positioning against competitors
- ADR and occupancy
- RevPAR
- Potential score improvement
- Different elasticity scenarios
The aim is to identify where the greatest economic potential lies and which areas of the guest experience could have the most impact.
A tool for management
Reputation thus stops being merely an operational KPI and becomes a variable that can be brought into the business conversation.
Strateguest helps turn thousands of guest reviews into strategic decisions and a quantifiable estimate of the potential value of taking action.
Calculate the economic impact of your reputation
Enter your hotel's current figures and see, in under 30 seconds, the range of potential economic impact associated with an improvement in your online reputation. Results update instantly.
The percentage improvement in your review score that you aim to achieve.
Categories follow the STR chain-scale classification. The star equivalence is indicative (S = superior): STR classifies by average rate, not by stars.
+121.000 €–+201.000 €
Potential annual impact on rooms revenueAn improvement of 5% in reputation, applied to the academic elasticity observed for your category, represents an estimated potential impact of between +121.000 € and +201.000 € per year.
Enter your RevPAR and number of rooms to see your estimate.
- Current RevPAR
- 120 €
- Improvement target
- 5%
- Potential RevPAR increase
- +1,84% – +3,06%
- Potential RevPAR
- 122,21 € – 123,68 €
Want to know what it would take in your hotel to achieve it? Commission a report.
Current RevPAR → potential RevPAR
The light segment represents current RevPAR; the dark segment, the potential increase in each scenario.
Potential annual impact
Three sensitivity scenarios on the observed academic elasticity: conservative, reference and high.
This calculator applies online-reputation elasticities of RevPAR observed in the academic literature to the figures you enter. The result represents a potential scenario, not a forecast or a guarantee of higher revenue.
The calculation uses RevPAR and the number of rooms to estimate the annual impact on rooms revenue. There is a statistically observed relationship between online reputation and RevPAR; the result is a simulation based on that relationship and does not account for other factors that may affect the hotel's performance.
RevPAR elasticities to online reputation, differentiated by hotel category, according to the academic literature.
Discover where your opportunity lies
Strateguest assesses your reputation, that of your main competitors and the areas with the greatest potential impact.
“Your guests' reviews, and those of your competitors, already tell you what to do. We help you understand them.”
Intelligence tailored to your objectives.
Independent hotels
Understand what your guests value, benchmark against your competitors and set your priorities.
Identify the improvement areas with the greatest potential impact on your performance.
Hotel groups
A consolidated view of guest experience across your entire portfolio.
Detect patterns, differences and opportunities across hotels and markets.
Analytical discipline.
Academic foundation.
Hospitality insight.
We combine advanced data analysis with international consulting experience. Human direction and review ensure conclusions that are reliable and actionable.
At Strateguest we turn the voice of the guest into strategic intelligence for hotel management.
Reviews contain far more than a rating: they reveal what creates satisfaction, what causes friction, how a hotel is positioned against its competitors and where opportunities to increase revenue may lie.
That is why we do not simply collect and measure scores and opinions. We examine, interpret and put into context thousands of reviews to uncover the patterns that really matter. We benchmark the hotel against its competitors, identify the main gaps and opportunities and translate them into concrete priorities and actions.
We combine advanced data analysis, competitive intelligence and hospitality judgement to turn scattered information into a clear picture for management. We also connect reputation with its potential economic impact, helping to understand which opportunities may matter most to the business.
Because the question is not only what guests are saying. It is what it means, how much it may matter to the business and what the hotel should do next.
Why a strategic analysis, and not just review software?
Review management platforms are excellent at collecting and measuring. But measuring is not deciding. This is what software cannot give your hotel's management.
Four things a dashboard does not do
Interpretation
Not “you have negative sentiment at dinner”, but the root cause, its link to other friction points and the protocol to fix it.
Quantification
The reputation gap translated into a range of revenue lost per year, with transparent assumptions and an academic basis.
Ranking
A roadmap by impact and effort: what to do in 30 days, what in a quarter and what to measure every month.
Decision
A report that management can defend to ownership — not one more internal monitoring tool.
The software
The strategic analysis
The honest recommendation: it is not one or the other. Software covers daily monitoring and the operational response. Strategic analysis covers direction: the quarter, the plan and the decision. Together, not opposed.
“Software collects your reviews, in real time and in 45 languages. We tell you what it means, what it costs you and what to do — and we leave it in a plan your team can execute.”
Data that creates value.
Intelligence for decisions.
Commission a report and see how guest reviews can deliver greater impact across your business.
Commission a report
Commission your report
Tell us which hotel you would like us to assess and we will reply personally to define the scope of the analysis and the next steps.
We only reply to requests sent from a corporate email address.
Would you rather see a sample report first? Request it here.
Request a sample report
You will receive by email a real 23-page report, with the hotel's identity withheld, and its 10-slide action plan: the analysis of a boutique hotel in Barcelona against five competitors, with diagnosis, opportunities and an estimate of the economic impact.
We only send the sample report to corporate email addresses.